Overview:
Tech Journal, Insight’s flagship publication reaching IT decision-makers across North America, needed expert content to address the growing threat of ransomware while highlighting Dell’s PowerProtect solution. The article needed to balance technical depth with clear business value to engage both technical and business leaders.
Read the full article here: https://insight.turtl.co/story/tech_journal_canada_issue05_the-pivotal-choice-2024/page/5?assetInteraction=issue5
The Challenge:
With ransomware attacks causing up to 20 days of downtime for organizations, Tech Journal needed to demonstrate thought leadership on cyber resilience while maintaining their publication’s reputation for actionable insights.
The content had to:
– Break down complex cybersecurity concepts for a mixed technical/business audience
– Showcase Dell PowerProtect’s differentiators without being overly promotional
– Align with Tech Journal’s editorial focus on digital transformation and innovation
The Solution:
Joe developed a comprehensive article that:
– Structured the narrative around the reader’s critical pain point
– data recovery after cyberattacks
– Incorporated relevant keywords like cyber resilience, air gap, and machine learning naturally throughout
– Used concrete examples and metrics to illustrate PowerProtect’s capabilities
– Balanced technical specifications with clear business outcomes
The Results:
The article successfully:
– Positioned Tech Journal as a trusted advisor on cyber resilience strategies
– Generated engagement among Tech Journal’s quarterly readership of IT executives and business leaders
– Supported Insight’s role as a leading solutions integrator while highlighting their strategic partnership with Dell
– Reinforced Tech Journal’s mission of helping organizations overcome digital transformation barriers through practical guidance and industry expertise
