[ Spec Project ]
Goal: The goal of the project was to create a visually appealing sales email promoting the Tiki Caliente event taking place May 4 – 7, 2023.
Challenge: This email should speak to the audience using language and familiar cultural context.
Solution: The appealing visual elements and familiar language of this newsletter-style email presents less like a sales letter and more like a friendly reminder complete with helpful CTA’s and links to useful event related resources.
Subject Copy: Welcome back to The Tropics for Tiki Caliente 2023!
Body Copy:
Aloha,
Calling all hip cats and cool kittens. It’s time to synchronize your sundials for the high tide on the flip side.
Come join us for Tiki Caliente 2023 on May 4th – 7th! Here you’ll have the chance to immerse yourself in tiki-themed art, music, and culture. From Tikiphiles to cocktail connoisseurs and vintage aficionados—we have something for everyone.
Hosted at the historic Caliente Tropics Resort, TC 2023 is the place to be for Mai Tai’s that go all the way up, and a live entertainment lineup guaranteed to rock the spot, so we can all get down.
Your all-access pass gives you front-row seats to the full weekend of events, including live music, tiki vendors, great food, and more. Plus, we’ll be partnering with local businesses to provide exclusive discounts for all our groovy guests.
We can’t wait to see you there!
Mahalo,
Rory “Wildsville Man” Snyder
